Online marketing mainly has two aims – to improve the traffic to your website and to convert viewers into loyal customers. Search Engine Optimisation (SEO) is a major part of internet marketing. Professionals try to make sure that your websites rank high in search engine results using keywords and links. High ranking by search engines means that your website gets more clicks. It is possible to do SEO in house in your company. However, hiring companies doing internet marketing professionally can make your life easier.
It is important that you hire the right company the first time to ensure that you will not keep having to change the marketing agency every few months. Keep in mind that it is not wise to judge marketing companies by their size. While they may have some high profile clients, not every client is going to be allotted top marketers. So hiring a marketing agency with big clients does not mean that you will be given the services of a highly efficient marketer.
Marketing companies that are good at Search Engine Optimisation may be ranked lower by popular search engines. Do not take the ranking as a sign of their ability at SEO. Often companies do not spend as much effort in optimising their own company website as those of their clients, if for instance, they receive new clients by other means than a high ranking. It is also possible that the companies which rank the highest are using unethical means. So the lower ranking only means that the agency is strong on ethics.
You will get what you pay for. You can choose a big agency and pay less to get a less experienced marketer to manage your campaign. You might be better off paying high at a smaller agency as you will get the most experienced staff there as your marketer. You can find agencies specialising in your field. This will be a great advantage. Knowledge about the industry and having the right contacts within the industry can increase the impact of marketing. The experience and knowledge in the field also make every step faster as they will require less time for researching. And certainly, people who are passionate about your field are going to provide better services.
Ethical marketing will ultimately pay off. So do not hesitate to go for more expensive options rather than going with the cheapest choices available. If you pick someone for their low charges, your company is likely to suffer because of their unethical practices. Do not blindly trust supplier directories. There are factors other than quality and efficiency that can lead to marketing companies being listed in them, such as submission fees. One of the ways to find a good agency is to talk with their previous clients. You can look at the company’s case studies also to understand their efficiency. Yet another step is to check their clients’ backlink profiles. Do your research on the agencies before choosing one.