03Jan 2017 IGENUZ big data analytics

Steve Jobs’ Success Story

Steve Jobs was born in California to parents who were unable to take care of him. He was adopted by a caring family. His biological family gave importance to academic success. Steve grew up assisting his father building cabinets and repairing fences. He admired his father. Steve was better at making friends with adults than with children of his own age. At ten years, he was friends with all the engineers in the neighbourhood.

Steve always rebelled against his teachers. While in high school because of Steve’s request William Hewlett provided him some parts for a school project. Steve Jobs became friends with an engineer Steve Wozniak who was five years older to him. Jobs dropped out of college and started working designing games. He used the money he saved during this period to make a trip to India. He was interested in eastern spiritualism.

Wozniak had been working on a small computer as a hobby. When Jobs saw this, he was able to understand its potential. Jobs was around 20 years at this time. He worked in his parents’ garage with Wozniak on what would be a prototype of Apple 1. Apple 1 was a modest success. Apple II was a bigger success. It has a keyboard, colour monitors and user-friendly software.

The competition in the sales of PCs was increasing. Apple III and its successor LISA did not sell very well. In 1980, apple lost a huge part of its sales to IBM. In 1983, Jobs had a fight with the directors in the board. The CEO kicked him out. Apple Macintosh was released in 1984. It introduced mouse for the first time. The marketing of Mac was not very good. It was made with the aim to get computer into the hands of everyday people. But the price was very high and it did not reach its way to the homes.

The attempts to repackage Mac as a business computer were a failure. It did not have a hard drive. Neither did it have networking capabilities. The memory was very small. So businesses did not show an interest in Macs. Since Jobs was kicked off the board, he did not have any power in his own company. In 1985, Jobs resigned selling his stock in Apple. With this money, he started NeXT Computer Co. The aim was to change the way in which research was done.

NeXT computers were superior to previous computers in many ways. It had high processing speed, superior graphics and an optical disk drive. However, they did not sell well. Jobs did not give up after his failures. He started focusing on Pixar Animation Studios which he bought in 1986. The first computer-animated feature, Toy Story was released in 1995. It was a great success. In 1996, Jobs 80% share in Pixar became worth $1 billion.

Apple failed to design a new Mac operating system. After Pixar went public, Apple bought NeXT. Jobs was again named to the board of directors. After recording a quarterly loss of $708 billion, the CEO of Apple resigned. As the interim CEO, Steve jobs had the responsibility to keep the company. He made a deal with Microsoft to “cooperate on several sales and technology fronts”.

Jobs never stopped trying to improve the quality of Apple computers. G3 Power PC microprocessor made Apple much faster. Apple produced the desktop, iMac, which is much less expensive. Under the control of Jobs, Apple was able to turn itself around. In 1998, it had $5.9 billion in sales. Jobs managed to bring Apple to a state where it can make innovative contributions to the world of computers.

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